Design considerations are made for online and print edition of the same sales material. Here, we explore two versions of the OCBC EasiCredit that cater to two different group of audiences.
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| Brochure of OCBC EasiCredit The print version takes the form of a tell-all brochure and is printed on 157gsm paper with a glossy finish. It is ‘illustration-oriented’ (Parker 2003, p.268) and chooses to focus on the rewards of the service. In the brochure, the designer chooses to use sans serifs fonts for both the headlines and body copy, which gives uniformity to the design. It adheres to basic design format of brochures and makes use of ‘a front-cover headline that summarizes the primary benefits of the product offered’ (Parker 2003, p.269). Information is broken up into different sections and are distributed across the different pages. One major advantage of the print version lies in its ease of reading because ‘of the different way (the) readers’ eyes encounter (the) message’ (Parker 2003, p.270).   On the contrast, the online version is more textual. Unlike the multicolumn layout of brochures, the text are restricted to single columns. It is noted that the designer took considerations to ‘build white space into the left and right margins of each page’ (Parker 2003, p.273) and results in the ease to read. Additional information is available upon clicking of the different tab-heads. Unlike constraints of the print version, links to other services provided by the bank is available upon selection in the online edition. Reference Parker, RC, 2003, Looking good in print, Paraglyh Press, Scottsdale |
